Hey, Priceline lady. Let me live!

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So, recently I decided that I really needed some brown eye liner. Something water proof, retractable (who has time for sharpening that shit). Something that would define my eyes in the day time, without being obvious if it smudged (because I’m always in a mad rush to get ready). Something that would look like I wasn’t really wearing eye make up, even though I totally am. Gotta keep up the illusion that I totally wake up like that, right? OK, so it’s not a very good illusion – not sure I convince anyone – but it makes me feel good, OK?

A while back I’d read that it was a nice way to soften the something something of the eye and bring out the colour in your…something. Look, I can’t remember. All I knew is that it seemed like a good idea.

I could be wrong, but I swear I’ve seen a lot of it in magazine photos and on TV dramas where the characters look flawless and have big, doe eyes – thanks to brown eye liner.

I figured it’s a pretty timeless staple, on account of its neutrality and the fact that the nudes are big in make up at the moment (everything from eye shadow to blush to lips etc etc).

But nope. A visit to my local Priceline told me I was wrong. WRONG!

I asked the girl where I could find a waterproof, brown eye liner. She raised her well styled brows and very black, very winged eyes at me.

“Oh, I don’t know. There’s probably not anything waterproof and brown. Brown eye liner is just not popular at the moment. It’s just not something anyone is buying.”


“Oh, OK…” I replied, “I just wanted something subtle for the day time.”

I glanced at her very Kylie Jenner-esque layers of make up (I once watched a snapchat tutorial where she used 15 products to achieve a natural look) and felt like now we were accidentally appearing to be judging each other.


“It’s just not popular! At the moment!” she persisted.

Shhh, girl. Quit while you’re ahead. Shhhh.

Literally half a second later (i.e. as soon as she started looking), she located one.

“Oh!” she exclaimed in surprise, “Here’s one.”

Fancy that!

As I thanked her and walked away to pay for it, I could almost feel her telepathically still sending the impassioned plea “IT’S JUST NOT POPULAR” at my brain from behind. The poor girl. I hope she didn’t lose any sleep over it.

I’ve never been into blindly following what’s popular or not. I pick trends that suit my style and reject those that don’t. So I wasn’t really that fussed about its popularity and I wasn’t offended (much)!

I agree that black, winged eyes are huge at the moment too, but I just figured brown liner was one of those things that is just always there – the underrated but reliable product. Y’know?

Am I old and shamelessly out of touch? I mean, I was probably almost double the Priceline girl’s age…

I laughed at her youthful disregard for tact and wondered what else I don’t understand about make up and fashion.

Edited to add: I had the best moment of smugness less than a week later when Kylie Jenner spruiked her brown eye liner on Snapchat, calling it her ‘favourite’. I have a feeling that it’s going to sell VERY WELL ? Who would have thought I was so ahead of the curve after all??

What are your thoughts on brown eye liner? Have you ever been informed by a stranger that your choices are ‘just not popular’? Been surprised by fashion/trend developments? 


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2 thoughts on “Hey, Priceline lady. Let me live!”

  1. Like I said on FB – Priceline gal is clearly clueless. Since when is brown liner not popular?! Because a Jenner/Kardashian hasn’t spruiked it (til now)?! The sheeples of the world really need to pipe down and let us trend setters take charge!! LOL xo


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